{"id":1418,"date":"2024-03-04T11:28:32","date_gmt":"2024-03-04T11:28:32","guid":{"rendered":"https:\/\/fordglobalfleetsales.com\/?p=1418"},"modified":"2024-03-04T11:28:32","modified_gmt":"2024-03-04T11:28:32","slug":"bold-design-captures-raptor-family-dna-in-next-gen","status":"publish","type":"post","link":"https:\/\/fordglobalfleetsales.com\/bold-design-captures-raptor-family-dna-in-next-gen\/","title":{"rendered":"Bold Design Captures Raptor Family DNA In Next-Gen"},"content":{"rendered":"<h1>Next-Gen Ranger Raptor\u2019s Bold Design<\/h1>\n<ul>\n<li>A behind-the-scenes look at the process to create the most powerful Ranger Raptor ever<\/li>\n<li>4000kg of clay, hundreds of sketches, litres of paint, and thousands of hours of work went into creating the next-generation Ranger Raptor<\/li>\n<li>Every detail is handcrafted to deliver both form, function, and an emotional connection to the vehicle<\/li>\n<\/ul>\n<p>Take a sneak peek behind the Ford Design curtain and learn, in 90 seconds, what it takes to go from a scribble on a sketch pad to Ford\u2019s most powerful Ranger ever \u2013 the next-generation Ranger Raptor.<\/p>\n<p>Hundreds of sketches, thousands of kilos of clay, and hundreds of litres of paint. We think of new cars being built by sophisticated machines on massive production lines, but the first step in the process begins with artisans.<\/p>\n<p>Like everything, the design of the next-gen Ranger Raptor began with a brief. This brief forms the backbone of the design, it confirms the inspiration and must-haves in the design.<\/p>\n<p>Once the creative brief is locked, the designers begin sketching and it \u201calways starts with a pencil and paper,\u201d said Dave Dewitt, exterior design manager, Ranger Raptor. Once the sketches are approved, \u201cand there are hundreds of them,\u201d according to Dewitt, the digital design team recreates them virtually as both a master reference document and to feed into the next step, clay modeling.<\/p>\n<p>Using more than 4000kg of clay, 1\/3 scale models and then full-size models are carved first by machines before the finishing touches are made by master sculptors. The design chiefs approve the clay design and it is \u2018frozen\u2019. Clay modellers also sculpt life-sized models of steering wheels, dashboards, and seats.<\/p>\n<p>While the clay modellers are working, the colour and materials team start selecting the fabrics, textures, and colours to help emphasise the look and feel of the next-gen Ranger Raptor while conforming with the design DNA of the vehicle. Interior design works to ensure the Raptor\u2019s interior feels like a cockpit but is also as practical as can be.<\/p>\n<p>While the various teams are working on the interior and exterior the design engineering team goes beneath the surface to ensure the good looks are more than just skin deep.<\/p>\n<p>The end result, after lots of hard work, much of it hand built by a team of talented creatives and craftspeople, is the next-gen Ranger Raptor.<\/p>\n<h2>Performance at a glance<\/h2>\n<p>The next-gen Ranger Raptor wraps its performance chassis in a bold and aggressive exterior that not only takes Ranger to the next level, but screams Ford Performance and clearly links it to the rest of the Raptor family.<\/p>\n<p>\u201cOur design brief for Ranger Raptor was to really lean into \u2018form following function\u2019 and take Ranger to the next level,\u201d said Max Tran, chief designer, Ranger Raptor.<\/p>\n<p>The team was tasked with telling the story of Ranger Raptor through its design, Dewitt added.<\/p>\n<p>\u201cWith just a glance you had to get a clear picture of Ranger Raptor\u2019s power, performance, and capability but also recognise it was part of the Ford Performance and Raptor families,\u201d he said.<\/p>\n<p>Raptor vehicles are the pinnacle of off-road performance and while each model has its own personality they need to contain Raptor-family design cues. These include bold F-O-R-D lettering stretching across the blacked-out grille with Matrix LED headlights that stretch fender to fender, durable steel front and rear bumpers built for rigorous off-roading, high-strength steel bash plate, functional hood and side vents, and wide fenders.<\/p>\n<p>Ranger Raptor contains all of those elements and further differentiates itself from next-gen Ranger with a pumped hood dome hinting at the power underneath, twin exhaust tips tucked up high to avoid obstacles, and precision grey accents.<\/p>\n<p>\u201cWith our design, we ensured the Ranger Raptor stood alone as its own vehicle, not just next to Ranger but also in the Raptor family,\u201d said Dewitt.<\/p>\n<p>\u201cYou can park them all side by side and see the things that make them different but also the elements that tie them to one another.\u201d<\/p>\n<h2>Performance-oriented interior<\/h2>\n<p>According to Nick Eterovic, interior design manager, Ranger Raptor, the interior of the Ranger Raptor had to provide customer with the confidence to unlock the high-performance capability of the next-gen Raptor.<\/p>\n<p>\u201cOur design team had to deliver a commanding cabin with the function of a high-performance off-road race truck with the comfort and convenience of a modern sports car,\u201d said Eterovic.<\/p>\n<p>Ranger Raptor\u2019s cabin is as expressive as the exterior with Ford Performance Code Orange splashes throughout. Covering the instrument panel and the top of the door panels is Terra Suede which is soft yet tough and easy to clean. Its matte finish reduces glare and adds to the premium, performance vibe of the interior.<\/p>\n<p>Unique to the next-gen Ranger Raptor, Ford Performance seats take their inspiration from the seats inside the F-22 Raptor jet fighter with grippy side bolstering designed to keep you in place no matter the terrain. The seat materials too have been developed to have both a functional and aesthetic appeal with a newly developed \u2018super matte\u2019 seat trim, accented with suede. And because the next-gen Ranger Raptor allows you to transport friends and family, the rear seats of Ranger Raptor have been designed to be as grippy and supportive as those in the front.<\/p>\n<p>\u201cJet fighter seats need to be supportive both side to side and up and down,\u201d said Eterovic. \u201cWe spent a lot of time looking at key details of the F-22 seats and how we could incorporate them into the Ranger Raptor\u2019s seat design. And we wanted to make sure those in the back were just as comfortable as those in the front.\u201d<\/p>\n<p>Owners get a commanding cockpit feel with a new-design premium-grade leather steering wheel with a thick rim and thumb rests set off with an orange marker on the top of the rim, and magnesium paddles for manual gear shifts. The Ranger Raptor-specific My Mode button allow owners to select Normal, Sport, and Bajai modes for the steering, suspension, and exhaust (you can also select Quiet to ensure you stay on the good side of your neighbours).<\/p>\n<p>Bringing the whole interior together is Ford\u2019s new-to-Raptor configurable information-on-demand 12.4-inch digital instrument cluster, which has bespoke start-up animations befitting the pickup\u2019s performance character. Complementing the digital cluster is a 12-inch portrait-style centre touchscreen running Ford\u2019s latest-generation SYNC\u00d2 4Aii infotainment system.<\/p>\n<p>\u201cNext-gen Ranger Raptor is as bold and expressive on the inside as it is outside. From the digital instrument cluster, fingertip access to customisable suspension, exhaust and steering modes, to the heavily-bolstered seats, dedicated off-road screen on the touchscreen, and the Code Orange accents Ranger Raptor is designed for action out of the box,\u201d said Eterovic.<\/p>\n<p>This article was first posted <a href=\"https:\/\/media.ford.com\/content\/fordmedia\/img\/im\/en\/news\/2022\/09\/19\/-bold-design-captures-raptor-family-dna-in-next-gen-ranger-rapto.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1419 size-full\" src=\"https:\/\/fordglobalfleetsales.com\/wp-content\/uploads\/2024\/03\/new-ford-ranger-raptor-.jpg\" alt=\"\" width=\"1920\" height=\"1298\" srcset=\"https:\/\/fordglobalfleetsales.com\/wp-content\/uploads\/2024\/03\/new-ford-ranger-raptor-.jpg 1920w, https:\/\/fordglobalfleetsales.com\/wp-content\/uploads\/2024\/03\/new-ford-ranger-raptor--300x203.jpg 300w, https:\/\/fordglobalfleetsales.com\/wp-content\/uploads\/2024\/03\/new-ford-ranger-raptor--1024x692.jpg 1024w, https:\/\/fordglobalfleetsales.com\/wp-content\/uploads\/2024\/03\/new-ford-ranger-raptor--768x519.jpg 768w, https:\/\/fordglobalfleetsales.com\/wp-content\/uploads\/2024\/03\/new-ford-ranger-raptor--1536x1038.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>If you are interested in purchasing this vehicle, please reach out by <a href=\"\/contact\/\" target=\"_blank\" rel=\"noopener\">clicking here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Next-Gen Ranger Raptor&#8217;s Bold Design A behind-the-scenes look at the..<\/p>\n","protected":false},"author":3,"featured_media":1419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.0) - 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